When it comes to content writing, we all want substantial traffic on our website, but the truth is that you cannot get that amount of traffic if you are relying on social media as your source. It would be best if you thought out of the box. One of the indicators that you have good traffic on your website is your website Alexa Rank. In this article, I want to show you how to increase your Alexa Rank and boost traffic to your website in 30 days.
What is Alexa Rank?
Alexa Rank is a simple technology that measures how popular a particular website is. Amazon owns this technology. The technology has a proprietary tool that it uses in ranking websites. The tool always considers the website estimated traffic in terms of how many visitors visit that website. It also feels the level of engagement on a website to determine the ranking of a website.
Although some school of thought believes that Alexa Ranking is overhyped, some also argued that a good advertiser will always look at the Ahref Domain Rating, which seems to be more reliable than Alexa Rank. All the same, when you have the Alexa Rank of your website, you have data that you can use to compare your site performance concerning your competitors’ website. Also, to get hold of Alexa Rank, you can decide to register for the premium version. With the premium version, you can access more tools that can guide you on how your site can rank higher and get more positions.
Having explained what Alexa Rank is, I want to consider some of the reasons you should keep an eye on your Alexa Rank. Here are some of the reasons why the details provided by Alexa are so important. Here are some of the benefits of the Alexa rank:
- Competitor Analysis
- A/B Testing
- Visitor engagement
- Alexa Rank analysis
- SEO
- Campaign Analysis
#1 Competition Analysis
According to research, there are about fifteen billion websites worldwide, although it is not all active websites, maybe about two hundred million. Some are opened for a particular reason, and the owner fails to maintain such a website. Besides, some websites are opened for a singular purpose or event. You can’t compete against all the websites in the world successfully. You need to understand who your close competitors are and do all you could to outrank them. If you can outrank him, then the method is working. If not, your strategy is not working.
#2 A/B Testing
There are times that in a bid to sort out your traffic issues, you will want to test one element or the other on your website. Most times, you will expect that after you might have performed these operations, your traffic represented by your Alexa rank is supposed to improve. Once there is no improvement, it might indicate that you still have to work more to improve your Alexa rank.
#3 Visitors engagement
At times, Alexa Rank can improve based on the level of engagement on your website. For example, if your visitors decide to share more of your content on social media, you will likely attract more new audience coming to your website. The more of the comment coming in, natural organic backlinks coming to you, the more visitors are returning to read more of your articles, the more your Alexa Rank will improve.
#4 Competitor Alexa Analysis
Another vital factor that you need to consider when it comes to your Alexa Rank is that it helps you know how you perform concerning your competitors. In Alexa Ranking, you have to understand that the lesser the number is, the better. Although the Alexa tool might not tell you what your competitors are doing better, you can see the results of copying your competitors. There are tools such as Semrush that will give you a hint of some of your competitors’ strategies in link building. You can now have a low Alexa rank compared to your competitor, which means you are doing better.
#5 Search Engine Optimization
An ideal method that can improve your Alexa Rank is Search Engine Optimization. It happens when you start having some of your articles on the first page of search engines. It will drive organic traffic to your website. Most significantly, you cannot imagine all the levels of traffic that a single post can bring. You need to make sure that you keep on improving your SEO tactics to improve your Alexa Rank.
#6 Campaign Analysis
There are times that you have decided to run an ads campaign, and you want to keep track of your progress. When you are running keywords campaigns or banner ads campaigns, you can be sure to get unusual traffic on your website. To keep track of the campaign and see how this contributes to the traffic on your website, you can use Alexa Rank to monitor your progress.
Also Read: Is Social Bookmarking Still Relevant For SEO?
Improving Your Alexa Rank In 30 Days
Now that I have told you some of Alexa’s benefits, let me show you how to improve your Alexa rank in 30 days. I am saying 30 days because that is how long it will be to see your actions’ impact. Take, for instance; you have just added 100 backlinks to your website; those backlinks will not reflect until the next 30 days or more. Here are some of the actions you need to perform:
- Write Quality contents
- Install Alexa Toolbar
- Keyword research
- Content posting
- Search Engine submission
- Quality Backlinks
- Analyze your site
- Increase search engine traffic
- Encourage sharing
- Guest Blogging
#1 Write Quality content
The first significant step you need to take when you want to boost your Alexa Rank is writing a quality guest post on your website. Whenever you want to write an article, you need to research what others have written about the topic and see how you can contribute meaningful discussion to that topic. In writing good topics, you should try as much as possible not to publish any article that is less than 600 words. Do not also write any article without keyword research. More on that later.
#2 Install Alexa Toolbar
Another way of keeping an eye on your Alexa Rank is to install the Alexa toolbar on your browser. You can install this extension on your significant browsers such as Chrome and Firefox to show your Alexa Rank, Domain Authority, and Page Authority of any website you visit. It will allow you to monitor the progress of your website and another website.
#3 Content Posting
When you are desirous of boosting your Alexa Rank, you have to regularly cultivate the habit of posting. You need to set a calendar of the time that you will be posting new content. Both search engines and your audience hate it when you put only one article in a month. You have to be regular in your content posting. Then, your audience knows when to visit your website for new content.
#4 Keyword Research
There are many bloggers these days that are not doing keyword research before they start writing blog posts. This isn’t good. You can use Google Keyword Planner and Google Trends tools to discover keywords that people are searching for. Google keyword planner combined with Yoast Suggests tools will help you find long-tail keywords that are not so competitive, which you can easily rank.
#5 Social Networking
You need to reach out to influencers and other bloggers in your niche that follows or do not follow your blog. When you build authority and connections with other bloggers, they will gladly reference your posts and build relationships with you. It will allow you to build the authority you need to rank better on a search engine.
#6 Search Engine Submission
Many have argued with me about submitting their website to search engines since they already see their sites on search engines when they type the name of their blog. Hell No! If you want good traffic, you need to submit your blog to a search engine and verify that you are the website’s real owner. With time, you need to be checking when the crawler last visited your website. You can do that from your chrome browser by typing:
Cache:www.yourwebsiteaddress.com
#7 Quality Backlinks
To get quality backlinks to your website, you need to get quality backlinks to your website. It is where many people got it wrong. Some go about buying links that ended up doing more harm than good. Some exchange backlinks as well. All of these are bad practices. You can decide to write quality contents that will get natural backlinks. You can also choose to go for guest posting when you are looking for backlinks.
#8 Analyze your site
To know the position of your website as far as search engine optimization is concerned. You need to analyze your entire website. Analyzing your website will allow you to know what you are doing right or wrong on your website. This analysis will point out why your website is not ranking on a search engine. It will allow you to do things the right way.
#9 Increase search engine traffic
To drive more traffic to your website, you have to make sure that you combine different skills to get more traffic on a search engine. Just like I said earlier, once you start getting more traffic on a search engine, your Alexa rank will improve tremendously.
#10 Encourage Sharing
According to some experts, to increase the traffic to your site, you have to use 30 percent of your time to write and use the remaining seventy percent to share your article. It would help if you made sure that the sharing button is visible on your website. You also have to come up with quality content that you will love to share with others. Some have agreed that readers will love to share longer articles than short articles.
#11 Guest Blogging
Furthermore, you can improve your Alexa rank by allowing guest posting on your website. When you allow guest posts, people are likely to reply to the favor by linking back to your website. They may be writing an article next time and decide to return the favor. It is also likely to boost the popularity of your blog. Once you allow them, they may likely introduce your blog to others.
Wrapping Up
So far, in this article, I have tried to mention some essential points you need to know about the Alexa Rank. I have also tried to look at some of the means of increasing your Alexa Ranking, which include: onsite and Off-Page SEO, guest blogging, encouraging sharing of your blog posts, among other methods. If you follow some of these methods, it will improve your Alexa Ranking.
Also Read: How to make your blog look professional? (Step by Step Guide)