If there is any fact that is very true, it is the fact that people always find it difficult to describe themselves in words. The same thing also applies to people and organizations wanting to describe themselves on Facebook.
Many organizations are losing potential customers because they failed to have an effective Facebook Bio that explained the organization’s activities.
This, at times, has made organizations lose potential customers.
In this article, I want to look at how organizations can write concise and catchy Facebook Bio that can convert leads to customers.
Many organizations spent so much on Facebook ads, but they ignorantly ignore their About section. Just like I said, if you engage in this, you are missing out a lot. There are many questions that your About Page supposed to answer.
If this all-important page is designed correctly, your inbox will be very light with messages. Doing this will allow you to concentrate on more important things.
If you look at the About Page of a Facebook account, it actually has three sections which include the Business Info area that provides general information about the business to the visiting audience.
This acts as a summary of all that they need to know about the organization.
The Contact Info section of a Facebook Page happens to be the most crucial part of your Facebook Page. This supposed to contain your corporate website, phone number, email address, and other vital information that customer needs to connect with you.
Many organizations do not bother to fill out this all-important information.
The last part of it is the “More info” section that covers other vital details. It also details a little bit of information about the company and additional essential information about the organization.
Examples To Describe Yourself On Facebook
Several other types of templates can be followed when it comes to creating the bio section for Facebook. An excellent example of such is highlighted below:
Template 1
Welcome to the Official Page for [Company Name]. For customer service and support issues, call [Phone No] [Days and hours of operation].
Template 2
Hi, we are [Company name]. We believe that [Company values and beliefs]. We encourage everyone to share their thoughts and opinions on other social media channels in a fun and respectful manner.
Describing Yourself With Facebook Posts (The Right Way)
When it comes to writing compelling Facebook posts, you cannot just post whatever you like on your wall as an organization.
You need to know that your potential and existing customers will form their opinion based on what is being posted on your wall. That is why I want to present some guides to help describe yourself on Facebook using posts.
The guides are:
- Ask a question
- Keep it short
- Give a clear Call To Action
- Give them a link
- Be positive
- Post an image
#1 Ask a question
One of the ways of engaging your audience is by asking questions. When you ask questions, it will force your audience to talk. This will also increase the level of engagement between you and your Facebook Followers.
You have to make sure that you are not asking open-ended questions that will require much typing. It can even be “Yes” or “No” questions that you will ask. For e.g Do you know how to implement SEO on your blog?
#2 Keep it short
When it comes to posting on Facebook or other social media platforms, there is a need for you to keep the message short and straightforward.
This is because many news and articles are begging for your audience’s attention on social media. You have to make sure that your posts are no more than 160 characters long.
#3 Clear Call To Action
Many businesses miss the opportunity of turning followers to customers because they do not have a clear Call To Action in place.
After you might have created your posts, you have to make sure that you are not putting users in the dark regarding the steps you want them to take. This will ensure that you are actively engaging your audience.
#4 Valuable Information
There is a need for you to ensure that you are offering valuable information to your audience. That is what will keep them coming to your page.
You also need to ensure that you are not giving them all the information they need on your Facebook page, or else they will not click on your blog links.
#5 Provide link
Moreso, if you want your followers to perform some actions on your website or somewhere else, you have to ensure that you provide links where such activities can be achieved.
You also have to make sure that the links are resolving appropriately to the current page.
#6 Be Positive
When you are posting articles on your Facebook page, you need to have a positive mindset and speak authoritatively to your Followers.
Your audience has the feeling that you know better than them. That tone has to show in your conversations with them.
#7 Use Image
It has been discovered that any post that has an image or video always has more engagement than an article that has ordinary texts.
You need to include pictures or videos that correctly pass the message across to your audience.
This will make them stay longer. It will also allow the message to linger and sink into their memory.
Conclusion
So far, I have looked at how you can create an effective Bio that will turn Facebook leads into customers. I also discussed some steps to follow when writing an effective post to describe yourself on Facebook and that will help you keep your audience engaged.
One central point that I want to bring out is that you should carefully choose your social media platform. It is better to be effective on a single social media channel than on many social media platforms that are relatively dormant.
This, at the end of the day, will be counter-productive. Please choose wisely. Find time to research your audience. Know where they can be found online before choosing your desired social media platform to engage them.
Also Read: Where & How to Find Advertisers For Your Website?